Develop a campaign messaging strategy or address a specific objective
Write an engaging stump speech, event remarks and talking points to keep surrogates and volunteers on-message
Write persuasive copy and combine it with eye-catching visual design
Design signs, stickers, literature, print and web ads
Create attention-getting videos for website and social media
Write letters to voters that get read and a response
Target voters for persuasion and GOTV
Write, design and deliver direct mail that doesn’t get tossed because it connects emotionally with voters
Earn free media by making news and advancing it with a press release and advisories to reporters and editors